Author: DA Gadgets

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State of the Art: hide your TV – turn it into a masterpiece

We
all
want
our
homes
to
be
beautiful,
but
sometimes
technology
makes
that
difficult:
TVs
bring
us
entertainment
and
enable
us
to
witness
world
famous
moments
that
we’ll
remember
for
the
rest
of
our
lives,
but
when
we
turn
them
off,
they
don’t
always
fit
with
the
rest
of
your
décor
theme.
With
current
design
trends
including
‘quiet
luxury’,
with
its
emphasis
on
classic
shapes
and
silhouettes
being
see
worldwide,
wouldn’t
it
be
great
if
your
TV
could
be
as
beautiful
as
the
rest
of
your
room?

That’s
exactly
what
the
gorgeous
new
NXTFRAME
TV
from
TCL
has
been
designed
to
deliver.
It’s
not
just
a
TV.
It’s
a
work
of
art.

(Image
credit:
TCL)

As
you’d
expect
from
TCL,
the
NXTFRAME
TV
is
simply
a
brilliant
TV.
And
something
special
happens
when
you’re
not
watching
a
movie
or
tuning
into
a
TV
show.
The
TCL
NXTFRAME
TV
becomes
a
work
of
art
–
and
we
mean
that
literally.
It’s
your
very
own
art
gallery,
and
it
comes
with
a
stunning
soundtrack,
meaning
your
room
transforms
from
being
just
the
TV
room
into
a
room
with
a
dual
entertainment
purpose.

The
TV
that
isn’t
like
other
TVs

The
TCL
NXTFRAME
TV
has
been
designed
to
be
a
versatile
piece
of
art.

It
comes
with
hundreds
of
subscription-free,
carefully
curated
libraries
of
beautiful
artworks,
and
you
can
access
even
more
art
online.
Whether
it’s
a
painting
from
major
national
galleries,
some
of
the
world’s
best
street
photography
or
your
most
precious
family
photographs
via
USB,
the
NXTFRAME
TV
displays
it
with
perfect
clarity
on
its
stunning
matte
screen.

And
talking
of
screens
–
The
TCL
NXTFRAME
TV
is
the
slimmest
in
its
series
at
just
27.9
mm
thick.
It
features
a
built-in
chassis
that
eliminates
the
need
for
an
external
connectivity
box,
allowing
for
a
sleek,
uninterrupted
design.

This
isn’t
the
only
TV
that
can
show
artwork,
we
know.
But
those
TVs
don’t
look
like
this
one,
they
look
like…
well…
TVs.
The
TCL
NXTFRAME
is
the
first
ever
completely
flush-framed
TV
with
a
flat
back,
and
that
means
it
sits
100%
flush
against
the
wall.
No
bumps,
no
odd
angles,
nothing
to
spoil
those
smooth,
sleek
lines.
It’s
a
masterpiece
of
clever
design
and
engineering,
and
it
looks
like
a
masterpiece
too.

(Image
credit:
TCL)

When
TCL
made
the
NXTFRAME
TV,
its
goal
was
to
help
you
transform
your
home
into
something
even
more
special.
With
the
NXTFRAME
TV,
your
living
space
becomes
much
more
than
just
a
place
to
spend
time
with
your
family,
TCL’s
vision
was
that
it
could
become
a
dynamic
art
gallery
and
a
personal
cinema
at
the
touch
of
a
button
to
suit
any
mood
or
setting.

Beautiful
from
every
angle

The
NXFRAME
TV
is
designed
to
look
fantastic
whether
it
is
on
or
off.
With
a
range
of
customisable
magnetic
frames
in
Dawn
Birch,
Twilight
Elm
and
Vernal
Mint
it
looks
elegant
and
refined
in
any
room,
and
the
snap-on
frames
make
it
easy
to
switch
between
styles
if
you’re
redecorating
or
just
fancy
a
different
look.

(Image
credit:
TCL)

The
NXTFRAME
TV’s
elegant,
easel-style
design
looks
great
on
a
stand
or
mounted
to
the
wall,
and
its
included
flush
wall
mount
helps
get
your
TV
right
against
the
wall
just
like
a
regular
painting.
There’s
also
a
movable
floor
stand
that
makes
it
easy
to
move
your
NXTFRAME
TV
anywhere
in
your
home
whether
you
want
to
watch
a
sports
match
in
the
garden
with
friends
or
stay
cosy
and
watch
an
old
classic
movie
in
the
bedroom.
TCL
has
even
thought
about
cable
clutter,
with
a
handy
storage
tray
for
cable
management
and
a
decorative
cover
that
makes
the
NXTFRAME
TV
look
striking
from
any
angle.

(Image
credit:
TCL)

There’s
another
really
important
feature
here
too:
TCL’s
matte
anti-reflective
screen.
Not
only
does
it
reduce
unwanted
reflections
and
glare,
but
it
also
has
multiple
software-enabled
textures
to
choose
from
so
that
you
can
make
it
look
exactly
the
way
you
want
it.

Immerse
yourself
in
incredible
audio

The
NXTFRAME
TV
brings
outstanding
sound
–
and
the
NXTFRAME
TV
PRO
model
is
even
more
immersive
thanks
to
Audio
by
Bang
&
Olufsen,
from
the
world-renowned
audio
brand.
In
a
world
first,
the
Pro
version
teams
up
your
NXTFRAME
TV
with
a
wireless
soundbar
and
subwoofer
to
deliver
a
premium
audio
experience.
The
Pro’s
soundbar
and
subwoofer
have
been
tuned
by
the
same
expert
sound
engineers
who’ve
perfected
some
of
the
world’s
most
awe-inspiring
and
iconic
speakers.
And
with
the
NXTFRAME
PRO,
you
can
bring
that
amazing
expertise
into
your
home.

(Image
credit:
TCL)

The
audio
system
also
includes
Enhanced
Dialogue
Mode
and
BeoSonic
technology,
enabling
you
to
customise
their
sound
profiles
to
suit
whatever
you’re
watching
and
listening
to.
That
means
that
whether
you’re
watching
a
movie,
listening
to
music
or
simply
enjoying
some
quiet
time
the
audio
experience
is
immersive,
clear
and
refined,
with
every
note
and
sound
detail
tuned
to
perfection.

Cutting-edge
tech
for
premium
performance

The
NXTFRAME
TV
isn’t
just
a
gorgeous,
great-sounding
TV.
It’s
also
packed
with
the
must-have
features
including
Dolby
Atmos,
DTS,
and
DTS
Virtual,
along
with
Enhanced
Dialogue
Mode.

And
that’s
not
all.
The
NXTFRAME
TV
has
been
made
to
meet
the
highest
standards
of
movie
buffs,
sports
fans
and
gamers:
its
super-fast
120Hz
refresh
rate
is
fantastic
for
fast-moving
actions,
while
gamers
can
enjoy
a
silky-smooth
144Hz
refresh
rate
with
VRR
for
best-in-class
clarity
and
speed.

That
cutting-edge
tech
means
that
your
NXTFRAME
TV
won’t
just
be
the
perfect
TV
for
you
today.
It’ll
be
the
perfect
TV
for
many
years
to
come.

Discover
how
the
new
TCL
NXTFRAME
TV
can
help

make
your
living
space
even
more
special.

Posted on by

TVS Reportedly Working to Launch Two New Electric Scooters in India

TVS
Motor
company
reportedly
is
planning
to
expand
its
electric
two-wheeler
portfolio
in
India
this
year
and
early
next
year.
The
brand
is
reported
to
launch
a
new
electric
scooter
this
year
and
another
model
by
March
2025.
The
company’s
Chief
Executive
discussed
their
Electric
Vehicle
(EV)
plans
during
an
investor
call,
which
confirmed
this
development.
The
company
is
currently
offering
the
iQube
in
a
number
of
different
versions
which
has
been
very
successful
in
India. TVS
has
also
introduced
the
X
sports
electric
scooter.
However,
due
to
some
technical
issues,
the
brand
did
not
commenced
the
deliveries
of
the
product.
The
TVS
X
was
a
visually
appealing
product
that
could
have
helped
the
corporation
attract
a
lot
more
customers
to
the
showrooms.

According
to
a

report
by
Bikewale,
the
brand
is
reportedly
developing
a
variety
of
electric
scooters.
Moreover,
the
brand
is
also
working
on
an
electric
motorcycle.
The
upcoming
bike
might
come
with
an
affordable
price
tag.
The
report
further
highlights
that
the
brand
might
be
preparing
to
launch
an
electric
version
of
Jupiter.
Moreover,
the
brand
could
also
launch
an
EV
for
the
B2B
segment,
which
might
be
known
as
XL
Electric. 

The
brand
recently
trademarked
two
names
for
its
electric
vehicle,
namely
E-XL
and
XL
EV.
The
report
further
claims
that
the
company
might
unveil
the
electric
vehicle
at
the
2025
Bharat
Expo,
followed
by
an
official
launch
by
March
2025. 

Although

EV
adoption
has
not
yet
reached
double
digits,
automakers
believe
there
is
a
lot
more
room
for
growth
in
this
market.
Up
until
August,
TVS
was
the
second-biggest
producer
in
India’s
electric
two-wheeler
sector,
after
Ola
Electric.
With
19,128
vehicles
rolling
out
of
the
Chakan
facility
in
September,
Bajaj
Auto
surpassed
TVS
for
second
place,
while
TVS
manufactured
18,099
units.

For
the
latest

tech
news
and

reviews,
follow
Gadgets
360
on

X,

Facebook,

WhatsApp,

Threads
and

Google
News.
For
the
latest
videos
on
gadgets
and
tech,
subscribe
to
our

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channel.
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you
want
to
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about
top
influencers,
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on

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and

YouTube.

Gaganyaan
Scheduled
for
2026,
Chandrayaan-4
to
Launch
by
2028:
ISRO



Understanding
Twins:
Types,
Facts,
and
the
Unique
Bonds
They
Share

Posted on by

Kia Offers Attractive Discounts of Up to Rs. 15 Lakh on EV6 During Festive Season

Kia
India
has
announced
considerable
festive
season
discounts
on
its
all-electric
crossover,
the
Kia
EV6.
The
new
electric
vehicle
is
now
available
with
benefits
ranging
between
Rs.
10
lakh
and
Rs.
15
lakh.
Priced
from
Rs.
60.96
lakh
(ex-showroom),
the
EV6
is
Kia’s
first
all-electric
vehicle
in
the
Indian
market,
offering
both
a
standard
GT
Line
variant
and
a
GT-Line
AWD
version,
with
the
latter
priced
Rs.
5
lakh
above
the
base
model.
These
discounts,
applicable
on
2023
model
units,
aim
to
attract
prospective
EV
buyers
as
competition
in
the
premium
electric
vehicle
segment
continues
to
grow.
Final
pricing
may
vary
depending
on
the
dealer
and
terms
of
negotiation.

Battery
Capacity
and
Performance
Specs

The
Kia

EV6
is
equipped
with
a
77.4kWh
battery,
supporting
two
different
power
outputs
across
its
versions:
the
GT
Line
variant
delivers
a
power
output
of
226bhp,
while
the
GT-Line
AWD
model
generates
321bhp.
Both
variants
has
a
claimed
range
of
up
to
708
kilometres
on
a
single
charge.
This
is
a
competitive
figure.
It
positions
the
EV6
favourably
among
high-end
electric
vehicles
available
in
India.

Market
Impact
and
Availability

This
pricing
adjustment
comes
at
a
time
when
several
automakers
are
gearing
up
with
offers
on

EVs
for
the
festive
season.
These
offers
aim
to
capture
attention
in
an
expanding
market
segment.
With
the
additional
benefits
on
2023
stock,
Kia’s
EV6
offers
a
more
accessible
option
for
buyers
interested
in
premium
EVs,
which
could
potentially
increase
its
uptake
in
a
market
still
growing
accustomed
to
electric
mobility.

The
final
offer
will
depend
on
dealer-specific
conditions.
It
will
make
it
essential
for
buyers
to
engage
with
their
local
dealerships
for
precise
details
and
to
get
potenital
savings
during
this
limited
festive
period.

For
the
latest

tech
news
and

reviews,
follow
Gadgets
360
on

X,

Facebook,

WhatsApp,

Threads
and

Google
News.
For
the
latest
videos
on
gadgets
and
tech,
subscribe
to
our

YouTube
channel.
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you
want
to
know
everything
about
top
influencers,
follow
our
in-house

Who’sThat360
on

Instagram
and

YouTube.

MG
ZS
EV
Prices
Increased
by
Rs
32,000
in
India
for
Select
Variants



Snapdragon
8
Elite
SoC
With
Improved
Performance,
On-Device
AI
Capabilities
Unveiled
for
Mobile
Devices

Related
Stories

Posted on by

NASA Unveils Nine Potential Landing Regions for Artemis III Moon Mission


NASA
has
given
nine
possible
landing
regions
for
its
upcoming
Artemis
III
mission.
This
mission
will
mark
humanity’s
first
crewed
journey
to
the
Moon
in
over
fifty
years.
The
selected
regions
are
located
near
the
lunar
South
Pole,
an
area
rich
in
scientific
potential.
The
lunar
South
Pole
is
a
crucial
target
for
exploration.
According
to
Lakiesha
Hawkins
from
NASA,
the
aim
is
to
land
astronauts
safely
while
enabling
them
to
make
important
scientific
discoveries.
The
regions
chosen
for
Artemis
III
will
be
studied
further
to
ensure
mission
success.

NASA’s
Cross
Agency
Site
Selection
Analysis
team
worked
alongside
various
partners
to
assess
these
regions.
They
examined
many
factors,
including
the
scientific
value
of
each
site
and
their
overall
feasibility.

The
Nine
Candidate
Regions
Details

The
nine
regions
identified
for
Artemis
III
include:

  • Peak
    near
    Cabeus
    B
  • Haworth
  • Malapert
    Massif
  • Mons
    Mouton
    Plateau
  • Mons
    Mouton
  • Nobile
    Rim
    1
  • Nobile
    Rim
    2
  • de
    Gerlache
    Rim
    2
  • Slater
    Plain

These
sites
have
different
geological
features.
These
difference
provides
flexibility
for
mission
planning.
The
lunar
South
Pole
has
never
been
explored
by
humans
before.
It
contains
areas
that
are
permanently
shadowed,
possibly
holding
essential
resources
like
water.

Opportunities
for
Scientific
Discovery

The
Artemis
mission
is
very
different
from
past
lunar
missions,
especially
the
Apollo
missions.
Sarah
Noble,
who
leads
lunar
science
for
Artemis,
noted
that
the
South
Pole
gives
access
to
some
of
the
Moon’s
oldest
terrain.
This
terrain
could
have
cold
areas
that
contain
water
and
other
significant
materials.

To
select
these
regions,
NASA
used
data
from
the
Lunar
Reconnaissance
Orbiter.
They
also
reviewed
existing
lunar
research.
For
their
selection
they
took
in
account
factors
scientific
opportunities,
terrain
suitability
and
the
timing
of
launch
windows.

NASA
plans
to
involve
the
lunar
science
community
in
its
work.
Conferences
and
workshops
will
help
gather
data
and
create
geological
maps
of
the
proposed
landing
sites.

The
assessments
will
not
stop
with
Artemis
III.
Future
missions,
such
as
Artemis
IV
and
Artemis
V,
will
also
benefit
from
this
ongoing
research.
NASA
will
announce
the
exact
landing
sites
for
Artemis
III
after
finalising
the
mission’s
launch
dates.
This
decision
is
vital
for
planning
safe
landing
paths
and
understanding
the
conditions
astronauts
will
face.

For
the
latest

tech
news
and

reviews,
follow
Gadgets
360
on

X,

Facebook,

WhatsApp,

Threads
and

Google
News.
For
the
latest
videos
on
gadgets
and
tech,
subscribe
to
our

YouTube
channel.
If
you
want
to
know
everything
about
top
influencers,
follow
our
in-house

Who’sThat360
on

Instagram
and

YouTube.

Realme
GT
7
Pro
Price
Leaked
Ahead
of
November
4
Launch



OnePlus
13
Will
Get
an
IP68/IP69
Rating,
Ultrasonic
Fingerprint
Sensor,
More

Posted on by

Apple Ships $6 Billion of iPhone Models From India in Big China Shift


Apple’s
iPhone
exports
from
India
jumped
by
a
third
in
the
six
months
through
September,
underscoring
its
push
to
expand
manufacturing
in
the
country
and
reduce
dependence
on
China.

The
US
company
exported
nearly
$6
billion
(roughly
Rs.
50,451
crore)
of
India-made

iPhones,
an
increase
of
a
third
in
value
terms
from
a
year
earlier,
people
familiar
with
the
matter
said,
asking
not
to
be
named
as
the
information
is
private.
That
puts
annual
exports
on
track
to
surpass
the
about
$10
billion
(roughly
Rs. 84,086
crore)
of
fiscal
2024.

Apple
is
expanding
its
manufacturing
network
in
India
at
a
rapid
clip,
taking
advantage
of
local
subsidies,
a
skilled
workforce
and
advances
in
the
country’s
technological
capabilities.
India
is
a
crucial
part
of
the
company’s
effort
to
lessen
its
reliance
on
China,
where
risks
have
grown
along
with
Beijing’s
tensions
with
the
US.

Three
of
Apple’s
suppliers
—
Taiwan’s

Foxconn
Technology
Group
and
Pegatron,
and
homegrown

Tata
Electronics
—
assemble
iPhones
in
southern
India.
Foxconn’s
local
unit,
based
on
the
outskirts
of
Chennai,
is
the
top
supplier
in
India
and
accounts
for
half
of
the
country’s
iPhone
exports.

Salt-to-software
conglomerate
Tata
Group’s
electronics
manufacturing
arm
exported
about
$1.7
billion
(roughly
Rs.
14,294
crore)
in
iPhones
from
its
factory
in
Karnataka
state
from
April
to
September,
the
people
said.
Tata
acquired
this
unit
from
Wistron
Corp.
last
year,
becoming
the
first
Indian
assembler
of
Apple’s
bestselling
product.

The
dollar
figure
refers
to
the
devices’
estimated
factory
gate
value,
not
the
retail
price.
Representatives
for
Apple
declined
to
comment.
Pegatron
also
declined
to
comment,
while
Foxconn
and
Tata
spokespersons
didn’t
respond
to
requests
for
comment.

iPhones
account
for
the
bulk
of
India’s
smartphone
exports
and
helped
the
product
category
become
the
top
export
to
the
US
at
$2.88
billion
(roughly
Rs. 24,211
crore)
in
the
first
five
months
of
this
fiscal
year,
according
to
federal
trade
ministry
data.
Five
years
ago,
before
Apple
expanded
manufacturing
in
India,
the
country’s
annual
smartphone
exports
to
the
US
were
a
meager
$5.2
million
(roughly
Rs.
43.7
crore).

Still,
Apple
accounts
for
just
under
7
percent
of
India’s
smartphone
market,
which
is
dominated
by
Chinese
brands
such
as

Xiaomi,
Oppo
and
Vivo.
And
while
still
a
small
market
for
iPhones
globally,
Apple
is
making
big
bets.

The
subsidies
by
Prime
Minister
Narendra
Modi’s
administration
helped
Apple
assemble
its
pricey
iPhone
16
Pro
and
Pro
Max
models,
with
better
cameras
and
titanium
bodies,
in
India
this
year.
It’s
also
seeking
to
open
new
retail
stores,
including
in
the
southern
tech
hub
of
Bangalore
and
western
city
of
Pune.

Last
year,
Chief
Executive
Officer
Tim
Cook
launched
Apple’s
first
shops
in
the
financial
hub
of
Mumbai
and
capital
New
Delhi.

The
grand
openings,
the
marketing
blitz
around
the
new
stores,
an
aggressive
online
sales
push
as
well
as
a
rapidly
growing
middle
class
that
aspires
to
own
Apple
products
boosted
its
annual
India
revenue
to
a
record
of
$8
billion
(roughly
Rs.
67,250
crore)
in
the
year
through
March.


©
2024
Bloomberg
LP

Posted on by

Redmi Note 14 Series India Launch Tipped to Take Place in Late December or Early January

Redmi
Note
14

series
was

unveiled
in
China
in
September.
The
lineup
includes
a
base,
a
Pro,
and
a
Pro+
variant.
Although
nothing
has
been
officially
announced
yet,
the
handsets
are
expected
to
make
their
global
debut
soon.
The
international
versions
may
come
with
slightly
different
features
from
their
Chinese
counterparts.
The
vanilla Redmi
Note
14
5G was reportedly
spotted
on
Indonesia’s SDPPI
certification
site. A
tipster
has
now
hinted
at
the
India
launch
timeline
of
the
Redmi
Note
14
series. 

Redmi
Note
14
Series
India
Launch
(Expected)

The
Redmi
Note
14
will
launch
in
India
in
either
the
last
week
of
December
or
the
first
week
of
January,
according
to
an
X

post
by
tipster Abhishek
Yadav
(@yabhishekhd).
Meanwhile,
the
sale
is
said
to
start
between
January
10
and
January
15.

While
the
tipster
does
not
mention
the
word
“series”,
the
attached
images
show
the
specifications
for
all
three
handsets
in
the
lineup.
This
suggests
that
Redmi
could
launch
the Redmi
Note
14
Pro+ and Redmi
Note
14
Pro 
in
India
as
well.
The
tipster
adds
that
the
Indian
variants
will
come
with
slight
changes
over
the
existing
Chinese
versions. 

Redmi
Note
14
Series
Features

The
Redmi
Note
14
is
powered
by
a
MediaTek
Dimensity
7025
Ultra
chipset paired
with
up
to
12GB
of
LPDDR4X
RAM.
Meanwhile,
the
Redmi
Note
14
Pro
and
Note
14
Pro+
carry
the
MediaTek
Dimensity
7300
Ultra
and Snapdragon
7s
Gen
3
SoCs,
respectively.
The
Pro+
variant
supports
up
to
16GB
of
RAM,
and
all
three
handsets
ship
with
Android
14-based
HyperOS.
The
Pro
models
have
6.67-inch
120Hz
1.5K
displays,
while
the
base
model
gets
a
6.67-inch
full-HD+
AMOLED
screen.

For
optics,
the
base
Redmi
Note
14
gets
a
50-megapixel
dual
rear
camera
unit
and
a
16-megapixel
front
camera
sensor.
The
triple
rear
camera
unit
of
the
Redmi
Note
14
Pro
includes
a
50-megapixel
main
Sony
LYT-600
sensor,
an
8-megapixel
ultra-wide-angle
shooter,
and
a
2-megapixel
macro
camera.

The
triple
rear
camera
system
of
the
Note
14
Pro,
on
the
other
hand,
has a
50-megapixel
main
sensor,
an
8-megapixel
ultra
wide-angle
sensor,
and
a
50-megapixel
portrait
telephoto
camera.
The
Pro
models
carry
20-megapixel
selfie
shooters.

The
Redmi
Note
14
is
backed
by
a
5,110mAh
battery
with
45W
fast
charging
support,
while
the
Pro
variant
carries
a 5,500mAh
cell
with
similar
charging.
The
Redmi
Note
14
Pro+
has
a
6,200mAh
battery
with
90W
fast
charging
support. 

Posted on by

Not Just ‘Hype’ but ‘Genuine Value’: Binance CMO Rachel Conlan Decodes Exchange’s Crypto Marketing Playbook

The
highly
lucrative
crypto
sector
has
a
global
market
capitalisation
of
$2.32
trillion
(roughly
Rs.
1,95,03,927
crore),
but
it
does
come
with
concerns,
especially
because
of
its
volatile
and
largely
unregulated
nature.
Given
the
situation,
Web3
firms
trying
to
establish
their
brands
are
often
facing
a
challenging
roadmap
to
market
and
bring
their
services
to
potential
customers.
Ahead
of
the
Binance
Blockchain
Week
scheduled
to
be
held
in
Dubai
this
week,
company’s
chief
marketing
officer
Rachel
Conlan
talked
to
Gadgets360
about
the
exchange’s
areas
of
focus
in
terms
of
its
marketing
dos
and
don’ts
as
the
firm
expands
its
businesses
globally.

Conlan
was
appointed
to
the
position
of
Binance’s
CMO
back
in
2023
right
after
Richard
Teng
replaced
company
founder
Changpeng
Zhao
as
the
CEO.
Over
the
past
year,
Conlan
has
keenly
observed
what
works
for
Web3
marketing
and
what
are
its
major
challenges.

The

Binance
executive
told
Gadgets360
that
the
exchange
plans
to
merge
awareness
initiatives
with
Web3
technologies
to
educate
the
international
community
on
how
they
can
use
crypto
to
diversify
their
portfolios.

“I
firmly
believe
that
building
trust
with
new
users
who
are
unfamiliar
with
crypto
should
be
the
top
priority
for
any
player
who
wants
to
be
in
this
industry.
The
space
is
still
comparatively
new
and
can
seem
complex
for
new
users
especially
because
of
regulatory
uncertainty
on
a
global
level,”
Conlan
told
us.
“As
more
regulatory
clarity
will
emerge,
it
will
make
new
users
participate
in
crypto
with
enhanced
transparency.
Web3
firms
must
lay
special
focus
on
education
and
community
engagement
because
they
are
the
key
pillars
to
support
the
brand.”

In
our
chat,
we
also
dived
deeper
into
how
Binance’s
marketing
strategy
has
evolved
as
the
exchange
has
faced
regulatory
scrutiny
and
legal
challenges,
as
well
as
market
restrictions
in
multiple
parts
of
the
world.
Here
are
edited
excerpts
from
our
conversation:


Gadgets360:

How
does
Binance’s
marketing
approach
differ
from
that
of
traditional
financial
services
companies?


Rachel
Conlan:
While
traditional
companies
emphasise
brand
loyalty
and
rely
heavily
on
conventional
advertising,
our
strategy
is
centered
around
community-driven
engagement,
events
and
education.
We
leverage
social
media
and
digital
platforms
to
create
authentic
conversations
with
our
users,
simplifying
complex
crypto
concepts
and
making
the
space
more
accessible.

Moving
forward,
we’re
evolving
our
marketing
strategy
to
meet
the
next
generation
of
users
—
wherever
they
are
on
their
crypto
learning
journey.
We’re
tailoring
our
content
and
engagement
to
provide
value
at
every
stage.
This
allows
us
to
guide
users
while
ensuring
they
feel
informed.


Gadgets360:

How
do
you
incorporate
community
feedback
into
Binance’s
marketing
strategies?
How
important
do
you
think
community-driven
events
are?


Rachel
Conlan:
Through
direct
feedback,
surveys,
and
interactions
at
events,
we
try
to
incorporate
their
inputs
to
shape
everything
—
from
product
development
to
the
way
we
communicate.

We
have
introduced
#BinanceBuild,
a
weekly
social
update,
where
we
share
updates
with
our
community
on
the
progress
of
various
initiatives.
Through
#BinanceBuild,
users
can
see
if
their
suggestions
are
being
implemented
and
the
progress,
giving
them
insight
into
how
their
feedback
is
driving
real
change.

Community-driven
events
make
for
an
essential
part
of
this
approach.
Whether
through
online
forums,
in-person
meetups,
or
larger
initiatives
like
Binance
Blockchain
Week,
we
actively
engage
with
our
community
to
gather
real-time
feedback.

It’s
imperative
for
Web3
firms
to
ensure
that
their
marketing
plans
are
aligned
with
the
needs
and
expectations
of
their
community
members.


Gadgets360:

Do
you
see
NFTs
and
the
metaverse
being
part
of
the
future
of
Binance’s
marketing
efforts?


Rachel
Conlan:
Although
the
NFT
market
has
seen
a
decline
in
recent
years,
we
believe
these
cycles
are
a
natural
part
of
any
emerging
industry,
particularly
in
the
evolving
crypto
space.
At
Binance,
we
see
NFTs
not
merely
as
digital
assets
but
as
powerful
tools
for
building
deeper,
more
authentic
connections.
NFTs
do
have
the
potential
to
strengthen
engagement.

The
metaverse,
meanwhile,
represents
an
exciting
new
frontier
for
virtual
engagement.
It
offers
vast
opportunities
for
brands
to
create
interactive
digital
spaces,
host
virtual
events,
run
immersive
educational
experiences,
and
open
new
doors
for
user
interaction.

Our
long-term
vision
is
to
harness
these
technologies
to
create
a
seamless
connection
between
the
digital
and
physical
worlds,
expanding
what’s
possible
with
the
innovations
of
Web3.
Ultimately,
these
tools
represent
different
entry
points
for
users
to
interact
with
blockchain
and
web3
technology.


Gadgets360:

How
do
you
balance
marketing
Binance’s
products
while
adhering
to
regulatory
guidelines
in
different
countries,
given
that
crypto-related
ads
are
restricted
in
multiple
nations?


Rachel
Conlan:
While
we’ve
secured
20
licenses
and
registrations
globally,
the
regulatory
landscape
remains
unclear
in
many
markets,
adding
complexity
to
balancing
marketing
and
compliance.
Conducting
thorough
research
on
local
regulations
and
working
within
the
frameworks
enables
us
to
tailor
our
strategies,
even
when
the
rules
aren’t
fully
defined.

In
markets
where
regulatory
clarity
is
still
evolving,
we
focus
on
education
and
community
engagement
rather
than
aggressive
product
promotion.
We
look
at
content
like
webinars,
articles,
and
social
media
resources
to
users
understand
the
crypto
landscape,
the
benefits
and
risks
of
our
products.
We
also
maintain
an
open
dialogue
with
local
regulators
to
ensure
our
messaging
complies
with
the
evolving
rules.

We
have
been
ramping
up
our
engagement
with
crypto
influencers
to
reach
users
who
are
already
familiar
with
the
space.
We
have
also
partnered
with
names
like
Cristiano
Ronaldo
and
F1’s
Alpine
team
to
reach
beyond
the
crypto
world
and
into
everyday
conversations.
These
collaborations
help
make
Binance
more
relatable
and
recognisable
to
a
broader
audience.


Gadgets360:

What
are
some
of
the
biggest
challenges
you
face
as
CMO
in
an
industry
that
is
constantly
evolving?


Rachel
Conlan:
The
crypto
landscape
is
constantly
shifting
due
to
rapid
technological
advancements,
evolving
regulations,
and
changing
market
conditions.
The
constant
requirement
to
keep
up
with
this
ever-changing
crypto
landscape
to
stay
relevant
is
a
challenge.
Customising
marketing
campaigns
as
per
the
requirements
of
specific
regions
takes
bone-breaking
research
and
discussions.

Balancing
the
excitement
around
emerging
trends
with
the
responsibility
to
educate
our
audience
needs
us
to
always
be
alert.
With
so
much
attention
on
technologies
like
decentralised
finance
and
the
metaverse,
it
is
extremely
important
that
our
marketing
efforts
focus
not
just
on
hype
but
on
providing
genuine
value
and
understanding
to
our
users.

Posted on by

Cheaper QD-OLED TVs and monitors may be on the way, partly thanks to Samsung’s new recycling tech

Recycling
isn’t
just
better
for
the
environment.
It
could
make
some
of
the

best
OLED
TVs
cheaper
too.

That’s
the
news
coming
from

Samsung
Display,
which
says
it’s
developed
technology
that
can
very
efficiently
recycle
quantum
dot
ink
that
would
be
wasted
in
the
manufacturing
process.
That’s
a
crucial
component
of
QD-OLED
panels,
and
the
new
tech
means
it
can
now
recover
and
process
80%
of
the
ink
that
would
normally
be
lost
during
manufacturing.
That
should
mean
more
affordable
QD-OLED
TVs,
when
combined
with
other
developments.

Why
Samsung
is
thinking
ink

Making
a
QD-OLED
display
uses
a
lot
of
ink.
As

Samsung
explains,
the
quantum
dot
layer
is
made
using
an
inkjet
printing
process
that
sprays
red
and
green
QD
ink
through
micrometer-sized
nozzles.

Quantum
dots,
before
they
go
in
the
TV.

(Image
credit:
Samsung
Display)

Until
now
roughly
20%
of
that
ink
ended
up
stuck
in
the
nozzles
and
then
discarded.
When
you
think
how
many
panels
Samsung
makes,
that
represents
an
awful
lot
of
waste
and
an
awful
lot
of
money.
So
recovering
and
re-using
four-fifths
of
it
means
lower
costs.

The
new
recycling
process
isn’t
some
far-future
idea;
it’s
being
used
right
now
on
Samsung’s
QD-OLED
production
line.
And
according
to
Samsung
the
recycled
QD
ink
is
just
as
good
as
the
original:
it
“undergoes
advanced
synthesis
technology
that
revives
its
purity
and
optical
properties”,
delivering
the
same
performance
as
the
original
QD
ink.

There
are
more
improvements
to
come,
Samsung
says:
it’s
focused
on
improving
productivity
and
yield
on
the
production
of
QD-OLED
screens
in
general,
which
are
key
factors
in
panel
prices
on
the

best
TVs
and
the

best
gaming
monitors
(where
QD-OLED
is
also
proving
to
be
a
huge
hit).
The
more
efficient
the
production,
the
lower
the
cost
per
panel
–
and
the
lower
the
cost
of
the
TV
it
ends
up
in.

The
recycling
process
won’t
have
a
huge
change
on
its
own,
but
when
combined
with
lots
of
other
small
changes,
we
could
get
the
more
budget
QD-OLED
we’ve
been
hoping
for.
In
the
meantime,
if
you
want
a
cheaper
QD-OLED,
you’ll
have
to
keep
an
eye
on
the

best
Black
Friday
OLED
TV
deals.

Sign
up
for
breaking
news,
reviews,
opinion,
top
tech
deals,
and
more.

You
might
also
like

Posted on by

Some people got Sonos Arc Ultra early – here’s what they think of the next-gen soundbar

It’s
nice
to
be
reporting
some
good
news
about

Sonos:
if
the
early
user
opinions
of
the
new

Sonos
Arc
Ultra
soundbar
are
representative,
it
looks
like
the
firm
has
a
hit
on
its
hands.

A
number
of
customers
have
had
their
Ultras
delivered
early,
and
naturally
they’ve
turned
to
the
Sonos
subreddit
and
to

YouTube
to
share
their
initial
impressions.

As
ever
with
early
adopters,
when
people
have
spent
a
lot
of
their
own
money
on
a
product
they’re
going
to
be
approaching
it
from
a
position
of
excitement
rather
than
hard-bitten
cynicism,
and
it’s
worth
bearing
that
in
mind
when
you
read
or
watch
their
reviews.
But
that
doesn’t
mean
what
they’re
saying
isn’t
worth
considering
–
and
what
they’re
saying
so
far
is
very
positive.

What
are
Sonos
customers
saying
about
the
Sonos
Arc
Ultra?

Let’s
start
on
Reddit,
where
r/sonos
is
often
home
to
some
of
the
most
passionate
Sonos
customers
as
well
as
some
of
its
most
disappointed
app
users.
According
to
redditor

AJ989,
who
says
they
got
their
Ultra
delivered
from
a
European
retailer
on
Tuesday,
their
experience
with
the
setup
process
was
that
everything
was
straightforward
and
smooth.
Responding
to
a
post
about
Ultras
apparently
being
software-locked
until
28
October
they
say
that
they
didn’t
encounter
any
such
issues:
“from
the
first
day
I
could
use
it
and
set
it
up
in
the
app.”
It’s
“100%
working
(and
sounding
awesome).”

The
most
detailed
post
so
far
to
the
Sonos
subreddit
is
by

AnotherGK,
who
compares
the
new
Ultra
with
the
previous
Arc.
“I
couldn’t
believe
how
different
they
sounded.
The
first
thing
I
noticed
is
the
extreme
wide
soundstage
for
a
soundbar…
I
hoped
that
the
Ultra
[would]
be
better
than
the
Arc
but
it
is
significantly
better
in
every
regard.”

The
feature
we
think
most
people
will
be
curious
about
is
the
Sound
Motion,
which
promises
to
deliver
a
bigger
built-in
bass
experience.
According
to
AnotherGK,
“The
sound
isn’t
filling
the
room
anymore
it
seems
more
like
the
sound
is
the
room.
You
can’t
tell
from
where
the
sound
is
coming
from
because
it
is
so
well
balanced
between
the
front
and
the
back.”

Over
on
YouTube,
two
European
customers
have
shared
multiple
videos
of
the
Ultra
in
action.

Sign
up
for
breaking
news,
reviews,
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top
tech
deals,
and
more.

Lifestyle18
has
uploaded
three
sound
tests
with
the
soundbar
by
itself:
one
testing
out
the
Sound
Motion
and
then
two
more
for
music
and
movies.
“The
sound
motion

does
move
the
air!”
they
say,
adding
that
it’s
“too
bad
that
the
Atmos
effects
don’t
come
through
on
YouTube
because
they
are
great”.

For
music
the
sound
is
“pretty
similar”
to
the
Arc
but
has
“better
bass”;
dialog
is
“definitely
better”
on
the
Ultra.

Roel
Willemsen
has
also
uploaded
multiple
demonstrations,
including
one
comparing
the
Arc
and
Ultra
for
music.
Of
course
YouTube
isn’t
the
ideal
listening
comparison
when
you’re
listening
to
someone
else’s
room
but
even
with
that
limitation
the
Ultra
does
appear
to
sound
more
spacious.
“More
bass,
the
treble
is
nicer.
I
like
it,”
Roel
says.
And
for
movies,
“The
voices
were
lacking
but
now
they’re
pronounced.
They’re
here…
I
do
think
it’s
an
upgrade.
I
do
think
the
Arc
Ultra
is
better.”

TechRadar
is
due
to
receive
a
Sonos
Arc
Ultra
review
unit
this
week,
and
we’ll
compare
it
against
the
older
Arc
and
against
a
flagship

Samsung
soundbar
to
see
how
it
should
rank
among
the

best
soundbars
available
today.

You
might
also
like

Posted on by

Understanding Twins: Types, Facts, and the Unique Bonds They Share

Twins
Matthew
and
Michael
Youlden
have
developed
a
unique
language
called
Umeri,
spoken
exclusively
by
them.
The
Youlden
twins,
originally
from
Manchester,
UK,
are
known
for
their

linguistic
abilities,
each
fluent
in
25
languages.
However,
Umeri
holds
a
special
place
in
their
hearts.
They
first
started
creating
the
language
as
children,
and
it
has
grown
into
a
complex
form
of
communication
that
continues
to
connect
them,
even
as
they
now
live
in
different
countries.

A
Personal
Language
Born
from
a
Close
Bond

The
Youldens’
journey
with
Umeri
began
early
in
life,
inspired
by
their
close
relationship
and
exposure
to
various
languages.
Dr.
Nancy
Segal,
Director
of
the

Twin
Studies
Center
at
California
State
University,
notes
that
up
to
40%
of
twin
toddlers
develop
unique
communication
patterns,
often
known
as
“twin
speak.”
This
phenomenon,
described
as
“cryptophasia”
or
“private
speech,”
typically
fades
as
twins
grow
older
and
start
interacting
with
more
people.
Yet
for
Matthew
and
Michael,
their
shared
language
only
grew
stronger,
reflecting
a
bond
that
has
remained
remarkably
close.

A
Language
That
Evolves
with
the
Times

Unlike
most
“twin
languages,”
Umeri
has
expanded
and
adapted
as
the
Youlden
twins
aged.
Their
language
now
includes
modern
words
for
items
like
“iPad”
and
“lightning
cable.”
Their
childhood
fascination
with
languages
led
them
to
study
multiple
tongues,
incorporating
elements
from
each
into
Umeri.
Though
originally
written
in
a
self-made
alphabet,
Umeri
is
now
expressed
in
the
Latin
alphabet
for
ease.

The
Lasting
Impact
of
Umeri
on
Their
Lives

Karen
Thorpe,
a
child
development
specialist,
explains
that
private
languages
among
twins
often
arise
from
deep
personal
connections,
something
not
unique
to
twins
alone.
Despite
living
apart—Michael
in
Gran
Canaria
and
Matthew
in
the
Basque
Country—the
twins
remain
close
through
Umeri.
However,
they
don’t
intend
to
pass
it
on,
seeing
it
as
an
intimate
bond
unique
to
their
shared
experience.