Best Buy just gave us our best look at Sonos’ rumored Arc Ultra soundbar

DA Gadgets October 8, 2024 Soundbars, Televisions

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It’s
been
a
tumultuous
few
months
for

Sonos,
all
dating
back
to

the
redesigned
Sonos
app,
which
wasn’t
ready
for
primetime.
Ultimately,
it
overshadowed
the
launch
of
the
anticipated

Ace
headphones,
and
the
company
has
spent
plenty
of
time
apologizing,
reorganizing
priorities,
and
regaining
customers’
trust.

While
the
result
was
that
hardware
was
going
to
be
delayed
and
some
launches
pushed
back,
it
seems
that
Sonos
might
still
be
readying
at
least
one
new
product.

Sonos’
Arc
has
been
around
for
four
years
and
is
the
brand’s
flagship
soundbar,
complete
with
11
speakers
inside.

Four
years
is
a
long
time
for
any
piece
of
kit,
and

we’ve
heard
rumors
of
the
Sonos
Arc
Ultra,
which
would
succeed
the
Arc.
And
now,
thanks
to
a
few
quick
screengrabs
from
Matthew
Bolton,
TechRadar’s
Managing
Editor,
Entertainment,
it
seems
that
Best
Buy
might
have
created
an
Arc
Ultra
landing
page
a
bit
too
early.

(Image
credit:
Future/Matthew
Bolton)

As
shown
above,
we
found
the
listing
and
corresponding
descriptions
from
a
seemingly
crawled
webpage
for
the
Sonos
Arc
Ultra
in
Black
and
White
via
Best
Buy.
It
reads,
“Premium
design
worthy
of
your
home.
With
its
distinctive
curved
shape,
low-profile
design,
and
matte
finish,
Arc
Ultra
is
thoughtfully
crafted
to
look
great
in
…”.
The
linked
web
pages
have
since
been
pulled,
though.

Maybe
more
importantly,
though,
Best
Buy
also
might
have
revealed
the
price
at
$999.00
USD,
putting
it
$100
above
the
cost
of
the
current
Arc.
Of
course,
we’ll
need
final
confirmation
from
Sonos
on
the
cost,
but
this
squarely
matches
previous
rumors,
also
pointing
to
just
shy
of
a
$1,000
USD
price
tag.

(Image
credit:
Future/Matthew
Bolton)

Further,
via
results
on
the
desktop,
we
can
also
see
some
of
the
promised
features,
including
Bluetooth
connectivity
alongside
Wi-Fi
and,
like
the
original,
a
voice
assistant
built-in.
The
addition
of
Bluetooth
has
been
rumored
and
lines
up
as
the
connectivity
is
found
on
the
Sonos
Ace,

Move
2,
and

Roam
2.
We
even
saw
a
preview
image
depicting
two
colors
and
a
similar
build.
The
Arc
Ultra
is
expected
to
keep
controls
up-top
and
physical
ports
on
the
back
as
well.

(Image
credit:
Future/Matthew
Bolton)

The
Dolby
Atmos-capable
soundbar
is
also
expected
to
use
a
new
speaker
technology.
Sonos
acquired
Mayht
in
2022,
and

the
technology
brand
created
a
speaker
that
can
be
smaller
than
most
competitors
but
still
deliver
strong
sound
as
it
pushes
sound
out
from
both
sides.
Pulling
and
pushing
at
the
same
time
could
reduce
vibrations,
similar
to

Apple’s
force-canceling
speaker
design
in
laptops,
but
also
greatly
increase
the
sound
quality
and
overall
loudness
thanks
to
a
reduction
in
size.
The
Arc
was
no
slouch
with
11
speakers
inside,
but
the
Arc
Ultra
could
add
plenty
more.

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Considering
Best
Buy
already
had
these
listings
up
and
has
since
pulled
them,
it
could
be
a
sign
that
Sonos
is
getting
ready
to
drop
the
successor
to
the
Arc
soundbar
soon.
Of
course,
this
could
also
be
a
mistake
on
BestBuy’s
part,
but
considering
the
previous
looks,
there’s
a
pretty
good
chance
it
shows
that
retail
availability
is
incoming.

We’ve
reached
out
to
Sonos
to
ask
about
the
apparent
listings
and
we’ll
update
this
post
if
and
when
the
audio
brand
responds.
In
the
meantime,
check
out