Your LG TV will now show screensaver ads, even on OLEDs – but here’s how to turn them off
DA Gadgets LG’s
TVs,
including
its
premium
OLEDs,
will
now
display
screensaver
ads
as
the
ads-on-smart-TVs
bandwagon
gains
yet
more
speed.
As
reported
by
FlatpanelsHD,
during
its
testing
of
the
LG
G4,
before
entering
the
conventional
screensaver
image,
LG’s
TVs
will
often
now
display
an
ad.
During
its
testing,
FlatpanelsHD
experienced
an
ad
for
LG’s
own
LG
Channels
service.
We
asked
TechRadar’s
Max
Langridge
to
confirm
if
this
was
the
case
with
his
LG
G4,
one
of
the
best
TVs
of
the
year,
and
lo
and
behold,
the
same
ad
came
up.
Digging
deeper
into
where
these
ads
come
from,
FlatpanelsHD
also
reported
an
article
from
LG
Ad
Solutions
that
decrees
‘Screensaver
Ads
Are
In
Fact
Effective”
and
reading
further
into
the
article,
LG
Ads
found
a
“2.9
percentage
points
lift
in
brand
awareness”
and
found
”
This
full-screen
ad
format
has
effectively
utilized
idle
screen
time
to
boost
brand
visibility.”
It’s
also
suggested
that
it
won’t
just
be
LG-relevant
ads
either,
but
potentially
third-party
ones
too.
So,
it
sounds
like
these
ads
will
be
a
regular
part
of
LG’s
plans
in
the
future.
Thankfully,
there’s
a
way
to
turn
them
off.
You
can
remove
these
screensaver
ads
by
turning
off
the
above
setting.
(Image
credit:
Future)
Ads
be
gone
To
turn
off
the
screensaver
ads
on
your
LG
TV,
go
to
Settings
>
General
>
System
Settings
>
Additional
Settings
and
then
you
should
see
the
menu
in
the
image
above.
Go
down
to
the
‘Screen
Saver
Promotion’
option
(highlighted
in
image)
and
turn
it
off,
so
the
bar
next
to
it
is
no
longer
green.
It’s
great
that
these
ads
can
be
hidden
in
a
year
where
ads
on
TVs
and
smart
interfaces
seem
inescapable.
Whether
it’s
Roku
bringing
Instagram-style
shoppable
ads
to
its
smart
TVs
to
entice
customers
to
spend,
YouTube’s
intrusive
pause
screen
ads
to
get
users
to
subscribe
to
premium
or
Amazon
displaying
full
screen-ads
on
screensavers,
TV
and
smart
TV
platform
manufacturers
are
constantly
trying
to
find
ways
to
fill
empty
space
on
TVs.
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tech
deals,
and
more.
Ads
are
becoming
a
part
of
life,
with
streaming
services
even
offering
ad
supported
tiers
or
in
Prime
Video’s
case,
adding
ads
into
its
service
which
can
only
be
turned
off
by
paying
$2.99/£2.99
a
month
extra.
And
now,
not
even
letting
your
TV
sit
idly
can
escape
them.
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