Samsung’s Frame TVs now offer art from MoMA, and it looks fantastic

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Samsung’s
The
Frame
TV
is
based
on
a
simple
and
brilliant
idea:
what
if
your
TV
could
also
be
a
picture
frame
for
some
of
the
world’s
greatest
artworks?
And
now
its
catalog
has
been
joined
by
nearly
30
new
artworks
courtesy
of
the
Museum
of
Modern
Art,
or
MoMA
for
short.

The
new
Art
Store
arrivals
were
selected
by
curator
Daria
Greene,
who
wanted
to
honor
the
museum’s
history
and
vision.
The
artworks
include
Frida
Kahlo’s
“Fulang
Chang
and
I”
(1937),
the
first
time
Kahlo’s
work
has
been
available
for
display
on
the
platform,
Vincent
van
Gogh’s
“The
Starry
Night”
(1889),
Henri
Rousseau’s
“The
Dream”
(1910)
and
Georgia
O’Keeffe’s
“Evening
Star
III”
(1917).

Can’t
make
it
to
the
museum?
Let
the
museum
come
to
you

When
we
reviewed
the

2022
version
of
the
Samsung
The
Frame,
we
said
that
its
new
anti-reflective
screen
made
it
particularly
good
for
viewing
works
of
art.
While
even
the

best
TVs
can’t
quite
match
the
experience
of
seeing
an
original
artwork
in
place

Van
Gogh’s
The
Starry
Night
is
available
with
massive
zoom
levels

on
the
MoMA
website,
btu
I’m
told
that
it’s
still
not
as
breathtaking
as
being
up
close
with
the
original

the
combination
of
a
QLED
display,

4K
resolution
and
anti-reflective
display
is
as
good
as
you
can
get
if
New
York
isn’t
convenient
to
you.

The
arrival
of
the
artworks
from
MoMA
is
significant
for
another
reason:
until
now
the
majority
of
artworks
available
for
The
Frame
were
public
domain,
either
because
they
were
so
old
their
copyright
had
expired
or
in
rarer
cases,
because
the
artist
had
given
away
their
copyright.

That
inevitably
meant
the
catalog
was
skewed
towards
older
works
of
art,
and
while
they’re
of
course
valuable
too
it
did
mean
that
the
choice
of
modern
art
was
a
little
limited.
So
it’ll
be
nice
to
see
the
MoMA
collection
take
its
place
alongside
other
modern
works
by
artists
such
as

Keith
Haring,

Jen
Stark
and

Shinique
Smith.

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