iPhone 16 Series Sales Match Apple’s Expectations, Low Demand for Base Models: Kuo
DA Gadgets 
iPhone
16
series
was
launched
by
Apple
at
a
special
event
held
in
September
at
Apple
Park
in
California.
The
latest
smartphone
lineup
from
the
Cupertino-based
tech
giant
boasts
features
like
a
powerful
A18
family
of
chipsets,
improved
design,
an
Action
button
on
all
models,
and
a
new
dedicated
Camera
Control
button.
Courtesy
of
these
factors,
the
sales
of
the
iPhone
16
models
are
said
to
have
been
meeting
Apple’s
expectations.
iPhone
16
Sales
In
a
post
on
X
(formerly
Twitter),
TF
International
Securities
analyst
Ming-Chi
Kuo
provided
updates
regarding
the
sales
of
the
iPhone
16
series.
It
is
suggested
that
demand
for
the
smartphone
series,
especially
the
iPhone
16
Pro
models,
has
met
Apple’s
expectations
so
far
and
its
assembly
orders
remain
unchanged.
iPhone
16
shipment
updates1.
Assembly
orders
almost
remain
unchanged.
Suppliers
had
been
asked
to
continue
producing
two
Pro
models
during
China’s
National
Day
holiday,
indicating
that
demand
for
the
Pro
models
has
generally
met
expectations
so
far.2.
Some
component
orders…—
郭明錤
(Ming-Chi
Kuo)
(@mingchikuo)
October
9,
2024
Meanwhile,
demand
for
the
iPhone
16
Pro
is
claimed
to
match
that
of
the
iPhone
15
Pro
from
last
year.
It
also
benefits
from
shorter
shipping
times
than
its
predecessor,
which
was
widely
reported
to
be
in
short
supply
in
the
initial
weeks
of
its
sale.
However,
that
is
not
the
case
for
the
base
models.
As
per
Kuo,
the
iPhone
16
and
iPhone
16
Plus sales
“remains
lackluster”.
Thus,
Apple
has
reduced
the
component
orders
for
mid-November
onwards
by
a
3-5
percent
margin,
especially
for
the
aforementioned
models.
The
analyst
suggests
Apple’s
next
focus
will
be
on
meeting
the
demand
in
the
US
when
Apple
Intelligence
—
its
suite
of
artificial
intelligence
(AI)
features
for
iPhone
and
other
devices
—
is
rolled
out.
The
AI
features
are
expected
to
arrive
with
the
iOS
18.1
update
later
this
month
and
speculation
suggests
October
28
as
the
most
likely
date
of
its
release.
According
to
Kuo,
the
iPhone
16
production
may
remain
at
88-89
million
units
in
the
fourth
quarter
of
2024,
similar
to
previously
predicted
numbers.
If
this
turns
out
to
be
true,
it
would
be
slightly
lower
than
the
iPhone
15
series’
production
numbers
which
were
reported
to
be
about
90-91
million
units.
