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Joe Doyle-Ward, Senior Associate and Trade Mark Attorney at Abion, one of the UK and Europe’s leading intellectual property firms, told the BBC the move was a “smart branding decision” and one which firms were seeing happen more and more often with celebrities.

Meta wants creators to “rediscover” Facebook, but a social media expert says viewers will not follow.

However, the government’s position is now unclear, saying it “no longer has a preferred option” for what to do next.

The UK regulator said the ad condoned “digitally altering and exposing women’s bodies without their consent.”

A similar position has been advertised by ChatGPT developer OpenAI. On its careers website, it lists a job vacancy for a researcher in “biological and chemical risks”, with a salary of up to $455,000 (£335,000), almost double that offered by Anthropic.

The new changes by the Pan-European Game Information age-ratings body (PEGI) will start from June.

Writers criticised the feature which used their names and styles as “AI personas” without consent.

Militaries are often cagey about their cyber activities. But the US has hinted at the role it has played.

The BBC talks to a Philippines-based woman paid to pretend to be an OnlyFans star in online chats.

Hundreds and hundreds of ships. But they’re all in the wrong place. “Oh my goodness,” says Michelle Wiese Bockmann, senior maritime intelligence analyst at Windward, a maritime AI company, as she checks the live positions broadcast by commercial vessels in waters off Iran, the United Arab Emirates and Qatar.