Joe Doyle-Ward, Senior Associate and Trade Mark Attorney at Abion, one of the UK and Europe’s leading intellectual property firms, told the BBC the move was a “smart branding decision” and one which firms were seeing happen more and more often with celebrities.
DA Gadgets
Facebook offering TikTok and YouTube creators $3,000 to post content
Meta wants creators to “rediscover” Facebook, but a social media expert says viewers will not follow.
Government backtracks on AI and copyright after outcry from major artists
However, the government’s position is now unclear, saying it “no longer has a preferred option” for what to do next.
Ad for AI editing app which said it could ‘remove anything’ banned
The UK regulator said the ad condoned “digitally altering and exposing women’s bodies without their consent.”
AI firm Anthropic seeks weapons expert to stop users from ‘misuse’
A similar position has been advertised by ChatGPT developer OpenAI. On its careers website, it lists a job vacancy for a researcher in “biological and chemical risks”, with a salary of up to $455,000 (£335,000), almost double that offered by Anthropic.
Games with loot boxes to get minimum 16 age rating across Europe
The new changes by the Pan-European Game Information age-ratings body (PEGI) will start from June.
Grammarly pulls AI author-impersonation tool after backlash
Writers criticised the feature which used their names and styles as “AI personas” without consent.
What role has cyber warfare played in Iran?
Militaries are often cagey about their cyber activities. But the US has hinted at the role it has played.
‘Icky and heartbreaking’: The $2 per hour worker behind the OnlyFans boom
The BBC talks to a Philippines-based woman paid to pretend to be an OnlyFans star in online chats.
GPS jamming: The invisible battle in the Middle East
Hundreds and hundreds of ships. But they’re all in the wrong place. “Oh my goodness,” says Michelle Wiese Bockmann, senior maritime intelligence analyst at Windward, a maritime AI company, as she checks the live positions broadcast by commercial vessels in waters off Iran, the United Arab Emirates and Qatar.
