YouTube
Premium
—
the
ad-free
subscription
plan
offered
by
the
video-streaming
platform
—
has
received
a
price
hike
in
Italy,
Netherlands,
Saudi
Arabia
and
several
other
countries,
according
to
claims
on
social
media.
In
certain
European
countries,
it
has
become
more
expensive
by
approximately
EUR
2
(roughly
Rs.
186)
for
the
‘Single’
plan,
while
the
hike
is
also
applicable
on
the
‘Family’
plan.
This
development
comes
a
month
after
the
Google-owned
platform
raised
its
subscription
prices
in
India.
YouTube
Premium
Price
Hike
In
several
posts
on
Reddit,
users
reported
about
receiving
communication
from
the
video-streaming
platform
via
email
over
the
upcoming
price
hike.
In
European
countries
such
as
Belgium,
Ireland,
Italy,
and
Netherlands,
the
Single
plan’s
price
has
been
revised
from
EUR
11.99
(roughly
Rs.
1,100)
to
EUR
13.99
(roughly
Rs.
1,300).
Meanwhile,
the
Family
plan
is
tipped
to
have
been
hiked
by
almost
40
percent;
from
EUR
17.99
(roughly
Rs.
1,700)
to
EUR
25.99
(roughly
Rs.
2,400).
Similar
price
hikes
have
also
been
announced
for
Denmark,
Indonesia,
Malaysia,
Norway,
Sweden,
Saudi
Arabia,
and
the
UAE.
As
per
the
screenshot
of
the
emails,
YouTube
says
this
decision
follow
its
efforts
to
“continue
to
improve
Premium
and
support
the
creators
and
artists
you
watch
on
YouTube.”
The
revised
price
list
of
the
YouTube
Premium
subscription
in
the
affected
countries
is
as
follows:
| Country |
Single Plan (Old Price) |
Single Plan (New Price) |
Family Plan (Old Price) |
Family Plan (New Price) |
|---|---|---|---|---|
|
Ireland, Netherlands, Italy, Belgium |
EUR 11.99 (Rs. 1,100) |
EUR 13.99 (Rs. 1,300) |
EUR 17.99 (Rs. 1,700) |
EUR 25.99 (Rs. 2,400) |
| Switzerland |
CHF 15.90 (Rs. 1,500) |
CHF 17.90 (Rs. 1,800) |
CHF 23.90 (Rs. 2,200) |
CHF 33.90 (Rs. 3,100) |
| Denmark |
DKK 119 (Rs. 1,100) |
DKK 139 (Rs. 1,300) |
DKK 177 (Rs. 1,700) |
DKK 259 (Rs. 2,400) |
| Sweden |
SEK 119 (Rs. 1,100) |
SEK 149 (Rs. 1,300) |
SEK 179 (Rs. 1,500) |
SEK 279 (Rs. 2,400) |
| Norway |
NOK 119 (Rs. 1,100) |
NOK 169 (Rs. 1,500) |
NOK 179 (Rs. 1,500) |
NOK 269 (Rs. 2,300) |
|
Czech Republic |
CZK 179 (Rs. 700) |
CZK 209 (Rs. 900) |
CZK 269 (Rs. 1,100) |
CZK 389 (Rs. 1,700) |
| Singapore |
SGD 11.98 (Rs. 700) |
SGD 13.98 (Rs. 800) |
SGD 17.98 (Rs. 1,100) |
SGD 27.98 (Rs. 1,700) |
|
United Arab Emirates |
AED 23.99 (Rs. 600) |
AED 26.99 (Rs. 700) |
AED 35.99 (Rs. 900) |
AED 48.99 (Rs. 1,300) |
| Malaysia |
MYR 17.90 (Rs. 400) |
MYR 20.90 (Rs. 500) |
MYR 33.90 (Rs. 700) |
MYR 41.90 (Rs. 900) |
|
Saudi Arabia |
SAR 23.98 (Rs. 600) |
SAR 26.99 (Rs. 700) |
SAR 35.98 (Rs. 900) |
SAR 49.99 (Rs. 1,300) |
| Indonesia |
IDR 59,000 (Rs. 400) |
IDR 69,000 (Rs. 400) |
IDR 99,000 (Rs. 600) |
IDR 139,000 (Rs. 900) |
| Colombia |
COP 17,900 (Rs. 50) |
COP 20,900 (Rs. 60) |
COP 26,900 (Rs. 80) |
COP 41,900 (Rs. 120) |
| Thailand |
THB 159 (Rs. 500) |
THB 179 (Rs. 500) |
THB 299 (Rs. 900) |
THB 359 (Rs. 1,000) |
According
to
an
Android
Headlines
report,
users
who
have
signed
up
to
YouTube
Premium
on
Apple
devices
have
encountered
an
even
higher
price
hike.
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