SONY BRAVIA 8 77″ OLED 4K HDR AI Smart TV – K77XR80PU

. Sony BRAVIA XR OLED 8 Series — XR OLED Picture Precision and; Ultimate EntertainmentIntroducing the BRAVIA 8 OLED 4K HDR TV for cinematic picture and sound with aesthetic appeal.   The pinnacle of picture precision our OLED panel features over 8 million self-illuminating pixels - and it's now more beautiful than ever! XR Contrast Booster provides further enhancement using a high luminance panel and temperature mapping to deliver true-to-life contrast - just as the movie creators intended you to see.You’ll hear every creative detail too as our Acoustic Surface Audio+ technology turns the screen into a speaker – just like a cinema screen!Compatible with our latest soundbars this TV can be the star of your BRAVIA Theatre! 360 Spatial Sound Mapping(1) creates phantom speakers all around you in a cinematic layout Acoustic Center Sync(2) turns the TV into the centre speaker of your set-up and you’ll enjoy intuitive integrated control.The BRAVIA 8 has been carefully created to blend with any interior featuring our iconic One Slate Seamless Edge design 4-way stand clutter-free cable management and new backlit Eco Remote(3).Access over 10000 apps and games on this Google TV(4) – you can even go hands-free with Voice Search(5)! Apple AirPlay 2(6) and Chromecast built-in(7) allow you to watch content from your smartphone on the big screen.Made with the environment and your energy bills in mind this TV is more energy efficient and features our new Eco Dashboard 2 for simple energy managment. In fact it could help you save up to £237 on your energy bills(9). The TV is part-made from our own SORPLAS(8) recycled plastic whilst the packaging is smaller and lighter to reduce C02 emissions(10).Gamers will enjoy smooth responsive gameplay with 4K/120fps VRR and ALLM in HDMI 2.1(11) our quick-access Game Menu 2 Perfect for PS5® features(12) and PS Remote Play(13).And finally you can redeem 10 movies worth £13990 in the SONY PICTURES CORE app(14) with 24 months of streaming. From IMAX® Enhanced to Dolby Atmos®(15) titles there's no better way to see how incredible movies are on the BRAVIA 8!   . PICTURE QUALITY The pinnacle of picture precision our OLED panel features over 8 million self-illuminating pixels - and it's now more beautiful than ever! Think of an intergalactic sky in an epic space movie - with each pixel independently and expertly controlled the BRAVIA 8 catapults pure black backdrop dazzling starlight and expansive out-of-this-world colour into your living room full of texture and realism for cinema-like visuals.XR Contrast Booster further enhances these spectacular scenes. Using a high luminance panel and temperature mapping dark areas are darker and bright areas are brighter to deliver true-to-life contrast - just as the movie creators intended you to see.See over a billion vivid real-world colours on this Sony TV! Whether you're watching a gritty documentary or fantasy epic our expansive XR Triluminos Pro colour palette reproduces the subtle differences in shade saturation and hue that you'd see in real-life.Rediscover detail! Even older movies are brought closer to 4K quality with our 4K upscaling technology. XR Clear Image uses zone division and dynamic frame analysis to minimise noise within a picture so you can enjoy all your favourite movies without distractions.(1)XR OLED Motion keeps sports and action scenes smooth bright and clear. It works by detecting and analysing movement across successive frames inserting extra frames between the originals to create smoother scenes judder and blur-free.All of this is made possible by our XR Processor. Featuring a scene recognition system that understands how humans see and hear in real-life each element is detected and analysed with masterly accuracy then the pictu