LG

LG SELF-LIT OLED technology<br>LG self-lit OLED is the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast 100% colour accuracy and volume and the sharpest pixel-perfect details creating an astonishing viewing experience. LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during those boxset marathons nail-biting championship games and intense gaming sessions.<br><br>Intelligent processor for optimised pictures and sound<br>LG OLED B4 features the new 8 AI Processor the brain of the TV. This intelligent processor intuitively ensures optimised picture and sound quality and delivers image enhancement through AI Super Upscaling. It will also upscale audio for a more cinematic experience.<br><br>Smart Platform <br>LG OLED B4 features webOS LG's smart platform which hosts a huge variety of the best streaming services including Freeview Play NOW Netflix Prime Video Disney+ and much more - while making browsing and searching for what to watch completely hassle-free. If you want to enjoy content mirrored from your smartphone you can do so easily with support for AirPlay 2 and Chromecast. The smart platform is controlled with the LG Magic Remote and voice control is also supported for the ultimate convenience. Whats more with LGs webOS Re:new program youll enjoy upgrades to the latest version for five years*.<br>*Customers will receive 4 upgrades over time starting from the launch version.<br><br>Intense Cinema experience <br>LG OLED B4 delivers the ultimate at-home cinema experience. Laser sharp pictures crystal-clear sound and perfect black levels. Dolby Vision and Filmmaker Mode now work together providing film experiences with incredible colour and contrast and looking exactly how the director intended. Dolby Atmos injects awe-inspiring drama to every genre - with 3D surround sound delivering the ultimate in full audio immersion.<br><br>Responsive Gaming experience <br>LG OLED B4 is designed for next generation consoles boosting your competitive edge with an incredible 0.1ms response time and low input lag. The B4 is loaded with all the pro-tools you need to dominate such as 4K@120Hz VRR ALLM and eARC as specified in HDMI 2.1 plus G-Sync FreeSync Game Optimiser and HGiG which are all integrated and ready out-of-the-box. Plus theres easy access to Twitch on LGs webOS smart platform. <br><br>Exceptional sport experience <br>LG OLED delivers you the realism and intensity of the sports stadium experience at home with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (OLED Motion) so no matter how intense the action is OLED keeps every detail of the game in diamond sharp focus.<br><br>Cutting-edge design <br>Exceptional technology and incredible viewing experiences expertly housed in an extremely thin design. The LG B4 TV merges seamlessly and elegantly into any space in your home.<br><br>OLED Care<br>LG has spent over 10 years perfecting the art of OLED TV and this is exemplified with the advanced OLED Care Technology which ensures you will enjoy optimal performance for years to come<br><br>LG Soundbar synergy<br>Pair with a compatible LG Soundbar to enjoy a seamless connected experience with enhanced sound. WOW Orchestra utilises TV and Soundbar speakers simultaneously for an optimised experience. WOW Interface takes the hassle out of tuning your audio using Soundbar mode controls and super-accessible TV remote and on-screen menus.<br>*Compatible with select LG soundbars

The B4 from LG delivers a fantastic cinema-at-home experience with a superb 4K HDR picture and immersive Dolby Atmos sound. LG’s OLED tech combines supreme contrast, 100% colour accuracy and volume, and pixel-perfect detail, powered by their advanced a8 AI processor. So you enjoy a beautifully authentic picture, from any angle. The webOS smart platform hosts a huge variety of the top streaming services, while Alexa built-in brings super-convenient voice control.4K OLED ScreenThe pixels of the Organic LED display are self-illuminating, adjusting independently, for true depth and colour gradation. This 4K OLED screen produces impeccably deep blacks, bright whites, and scintillating colour. This revolutionary technology has been mastered by LG for stunning picture quality, and from any angle.4K UHD resolution with Dolby Vision HDRThis screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. This set supports multiple HDR formats including Dolby Vision.a8 AI processorLG’s intelligent processor, the brain of the TV, intuitively ensures optimised picture and sound quality, and delivers image enhancement through AI Super Upscaling. Plus, it upscales audio too for a more cinematic experience.Intense cinema and sport experienceLaser-sharp pictures, crystal-clear sound and the deepest black levels. Filmmaker Mode and Dolby Vision HDR combine for exceptional colour and contrast, for a cinematic experience as the director intended. It also delivers the realism and intensity of the sports stadium, with uncompromised picture quality at any viewing angle, and the smoothest motion thanks to OLED Motion tech.Dolby Vision plus Dolby Atmos soundWith exceptional colour and contrast plus 3D surround sound, Dolby Vision and Dolby Atmos audio together ensure full audio-visual immersion, providing awe-inspiring drama to every genre.AI Sound ProAI Sound Pro enhances the audio to put you at the centre of the action, creating an immersive and absorbing atmosphere in any room.Responsive gamingIdeal for next-gen consoles, boost your competitive edge with 0.1ms response time and low input lag. It’s also loaded with pro-tools like 4K@120Hz, Variable Refresh Rate, Auto Low Latency Mode, and eARC as specified in HDMI 2.1, plus G-Sync, FreeSync, and Game Optimiser options.webOS smart platformLG's smart platform hosts a huge variety of the top streaming services, including Freeview Play, NOW, Netflix, Prime Video, Disney+, Twitch, and more*, while browsing and searching for what to watch is hassle-free. If you want to enjoy content mirrored from your smartphone, it supports AirPlay 2 and Chromecast, and hands-free voice control is also supported for ultimate convenience.LG soundbar synergyPair with a compatible LG soundbar (sold separately) to enjoy a seamless, connected experience with enhanced sound. WOW Orchestra utilises TV and soundbar speakers simultaneously for an optimised experience. WOW Interface takes the hassle out of tuning your audio, using soundbar mode controls and accessible TV remote and on-screen menus.Cutting-edge designExceptional technology and superb viewing experiences are expertly housed in an extremely thin design.

LG SELF-LIT OLED technology<br>LG self-lit OLED is the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast 100% colour accuracy and volume and the sharpest pixel-perfect details creating an astonishing viewing experience. LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during those boxset marathons nail-biting championship games and intense gaming sessions.<br><br>Intelligent processor for optimised pictures and sound<br>LG OLED B4 features the new 8 AI Processor the brain of the TV. This intelligent processor intuitively ensures optimised picture and sound quality and delivers image enhancement through AI Super Upscaling. It will also upscale audio for a more cinematic experience.<br><br>Smart Platform <br>LG OLED B4 features webOS LG's smart platform which hosts a huge variety of the best streaming services including Freeview Play NOW Netflix Prime Video Disney+ and much more - while making browsing and searching for what to watch completely hassle-free. If you want to enjoy content mirrored from your smartphone you can do so easily with support for AirPlay 2 and Chromecast. The smart platform is controlled with the LG Magic Remote and voice control is also supported for the ultimate convenience. Whats more with LGs webOS Re:new program youll enjoy upgrades to the latest version for five years*.<br>*Customers will receive 4 upgrades over time starting from the launch version.<br><br>Intense Cinema experience <br>LG OLED B4 delivers the ultimate at-home cinema experience. Laser sharp pictures crystal-clear sound and perfect black levels. Dolby Vision and Filmmaker Mode now work together providing film experiences with incredible colour and contrast and looking exactly how the director intended. Dolby Atmos injects awe-inspiring drama to every genre - with 3D surround sound delivering the ultimate in full audio immersion.<br><br>Responsive Gaming experience <br>LG OLED B4 is designed for next generation consoles boosting your competitive edge with an incredible 0.1ms response time and low input lag. The B4 is loaded with all the pro-tools you need to dominate such as 4K@120Hz VRR ALLM and eARC as specified in HDMI 2.1 plus G-Sync FreeSync Game Optimiser and HGiG which are all integrated and ready out-of-the-box. Plus theres easy access to Twitch on LGs webOS smart platform. <br><br>Exceptional sport experience <br>LG OLED delivers you the realism and intensity of the sports stadium experience at home with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (OLED Motion) so no matter how intense the action is OLED keeps every detail of the game in diamond sharp focus.<br><br>Cutting-edge design <br>Exceptional technology and incredible viewing experiences expertly housed in an extremely thin design. The LG B4 TV merges seamlessly and elegantly into any space in your home.<br><br>OLED Care<br>LG has spent over 10 years perfecting the art of OLED TV and this is exemplified with the advanced OLED Care Technology which ensures you will enjoy optimal performance for years to come<br><br>LG Soundbar synergy<br>Pair with a compatible LG Soundbar to enjoy a seamless connected experience with enhanced sound. WOW Orchestra utilises TV and Soundbar speakers simultaneously for an optimised experience. WOW Interface takes the hassle out of tuning your audio using Soundbar mode controls and super-accessible TV remote and on-screen menus.<br>*Compatible with select LG soundbars

The B4 from LG delivers a fantastic cinema-at-home experience with a superb 4K HDR picture and immersive Dolby Atmos sound. LG’s OLED tech combines supreme contrast, 100% colour accuracy and volume, and pixel-perfect detail, powered by their advanced a8 AI processor. So you enjoy a beautifully authentic picture, from any angle. The webOS smart platform hosts a huge variety of the top streaming services, while Alexa built-in brings super-convenient voice control.4K OLED ScreenThe pixels of the Organic LED display are self-illuminating, adjusting independently, for true depth and colour gradation. This 4K OLED screen produces impeccably deep blacks, bright whites, and scintillating colour. This revolutionary technology has been mastered by LG for stunning picture quality, and from any angle.4K UHD resolution with Dolby Vision HDRThis screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. This set supports multiple HDR formats including Dolby Vision.a8 AI processorLG’s intelligent processor, the brain of the TV, intuitively ensures optimised picture and sound quality, and delivers image enhancement through AI Super Upscaling. Plus, it upscales audio too for a more cinematic experience.Intense cinema and sport experienceLaser-sharp pictures, crystal-clear sound and the deepest black levels. Filmmaker Mode and Dolby Vision HDR combine for exceptional colour and contrast, for a cinematic experience as the director intended. It also delivers the realism and intensity of the sports stadium, with uncompromised picture quality at any viewing angle, and the smoothest motion thanks to OLED Motion tech.Dolby Vision plus Dolby Atmos soundWith exceptional colour and contrast plus 3D surround sound, Dolby Vision and Dolby Atmos audio together ensure full audio-visual immersion, providing awe-inspiring drama to every genre.AI Sound ProAI Sound Pro enhances the audio to put you at the centre of the action, creating an immersive and absorbing atmosphere in any room.Responsive gamingIdeal for next-gen consoles, boost your competitive edge with 0.1ms response time and low input lag. It’s also loaded with pro-tools like 4K@120Hz, Variable Refresh Rate, Auto Low Latency Mode, and eARC as specified in HDMI 2.1, plus G-Sync, FreeSync, and Game Optimiser options.webOS smart platformLG's smart platform hosts a huge variety of the top streaming services, including Freeview Play, NOW, Netflix, Prime Video, Disney+, Twitch, and more*, while browsing and searching for what to watch is hassle-free. If you want to enjoy content mirrored from your smartphone, it supports AirPlay 2 and Chromecast, and hands-free voice control is also supported for ultimate convenience.LG soundbar synergyPair with a compatible LG soundbar (sold separately) to enjoy a seamless, connected experience with enhanced sound. WOW Orchestra utilises TV and soundbar speakers simultaneously for an optimised experience. WOW Interface takes the hassle out of tuning your audio, using soundbar mode controls and accessible TV remote and on-screen menus.Cutting-edge designExceptional technology and superb viewing experiences are expertly housed in an extremely thin design.