Apple
Business
Connect
—
the
company’s
service
that
allows
individuals
and
companies
to
add
or
update
their
information
across
the
company’s
apps
—
has
been
updated
with
new
features
that
allow
these
businesses
to
connect
with
customers,
even
if
they
do
not
have
a
physical
presence.
The
latest
features
introduced
by
Apple
will
allow
a
business
to
show
their
information
across
the
iPhone
maker’s
Apple
Wallet,
Mail,
and
Maps
apps.
Apple
will
also
show
details
of
verified
businesses
when
they
call
customers,
in
an
attempt
to
curb
spam
calls.
Apple
Business
Connect
Updates
Add
new
Apple
Wallet,
Mail
and
Caller
ID
Features
According
to
details
shared
by
the
company,
Apple
Business
Connect
has
been
updated
with
the
ability
to
show
information
about
a
business
on
the
Mail
and
Phone
apps.
When
a
customer
receives
a
call
or
an
email
from
a
verified
business,
they
will
see
the
brand
name
and
logo
appear
in
those
apps.
Apple
says
that
businesses
will
need
to
register
for
the
Branded
Mail
feature,
and
it
has
already
begun
accepting
applications
via
the
Business
Connect
platform.
Once
the
business
is
verified,
Apple
will
begin
to
show
customers
its
logo
—
this
is
expected
to
take
place
in
the
coming
months.
The
company
has
also
revealed
that
it
is
bringing
a
new
feature
called
Business
Caller
ID
that
will
allow
business
to
display
details
of
an
employee
calling
a
customer.
including
their
name
and
department,
along
with
the
company’s
logo.
Business
Caller
ID
will
only
arrive
next
year,
according
to
the
iPhone
maker.
Third-party
apps
like
Truecaller
also
allow
businesses
to
display
information
about
verified
companies,
allowing
customers
to
identify
legitimate
businesses.
Businesses
in
Australia,
Brazil,
Canada,
France,
Germany,
Italy,
Japan,
Netherlands,
Taiwan,
Ukraine,
the
UK,
and
the
US
will
also
be
able
to
show
their
company
logo
when
using
the
Tap
to
Pay
on
iPhone.
Apple
says
that
the
logo
will
replace
the
generic
category
icon
on
the
payment
screen,
giving
customers
for
information
when
making
a
purchase.
Businesses
who
want
to
take
advantage
of
these
new
features
on
the
Business
Connect
platform
will
need
to
log
in
with
their
Apple
ID.
The
Cupertino
company
will
not
charge
a
fee
to
customise
brand
information,
and
the
features
will
be
available
for businesses
with
or
without
a
physical
presence,
according
to
Apple.
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