Adobe Content Authenticity Web App Introduced; Will Let Creators Add AI Label to Content

Adobe
Content
Authenticity,
a
free
web
app
that
allows
users
to
easily
add
content
credentials
as
well
as
artificial
intelligence
(AI)
labels,
was
introduced
on
Tuesday.
The
platform
is
aimed
at
helping
creators
with
their
attribution
needs.
It
works
on
images,
videos,
and
audio
files
and
is
integrated
with
all
of
the

Adobe
Creative
Cloud
apps.
Alongside
adding
attribution,
creators
can
also
use
the
platform
to
opt
out
of
training
AI
models
using
their
content.
It
is
currently
available
as
a

Google
Chrome
extension
in
beta.

Adobe
Content
Authenticity
Web
App
Introduced

In
a
newsroom

post,
Adobe
detailed
the
new
platform.
Notably,
while
it
is
available
as
a
Chrome
extension
currently,
a
free
web
app
will
be
available
in
public
beta
in
the
first
quarter
of
2025.
Users
can
sign
up

here
to
be
notified
when
the
beta
is
available
to
download.
The
company
highlighted
that
the
platform
is
aimed
at
“helping
creators
protect
their
work
from
misuse
or
misrepresentation
and
build
a
more
trustworthy
and
transparent
digital
ecosystem
for
everyone.”

The
app
will
act
as
a
one-stop
shop
for
all
the
attribution
needs
of
creators.
They
can
use
it
to
add
Content
Credentials,
which
is
the
information
added
to
a
file’s
metadata
highlighting
details
about
its
creator.
The
app
can
be
used
to
add
these
attributions
to
a
batch
of
files.
Creators
can
also
choose
the
information
they
want
to
share
and
it
can
include
their
name,
website,
and
social
media
accounts.

Adobe
said
that
Content
Credentials
can
protect
creators
from
unauthorised
use
or
misattribution
of
their
work.
Interestingly,
while
the
web
app
supports
all
the
Adobe
Creative
Cloud
apps,
content
not
created
on
its
platform
can
also
be
attributed.
This
goes
for
images,
videos,
and
audio
files.

Apart
from
attribution,
the
web
app
will
also
let
users
mark
if
they
do
not
want
their
content
to
be
used
by
or
to
train
AI
models.
The
company
highlighted
that
it
only
trains
Adobe
Firefly,
the
in-house
family
of
generative
AI
models,
on
content
which
is
either
publicly
available
or
has
permission
to
use.
However,
adding
the
AI
label
will
also
protect
the
creator
from
other
AI
models
in
the
market.

However,
that
will
only
work
if
other
companies
decide
to
respect
Content
Credentials.
Currently,
only
Spawning,
the
opt-out
aggregator
of
generative
AI,
has
committed
to
recognise
this
attribution.
Adobe
said
it
is
actively
working
to
drive
an
industry-wide
adoption
of
this
preference.
Unfortunately,
there
is
a
downside.
If
a
creator
does
not
allow
their
work
to
be
used
for
AI
training,
the
content
will
not
be
eligible
for
Adobe
Stock.